Vol. 1 No. 2 (2018): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2018-08-30

Articles

Road from Urban to Rural India –What FMCG Sector Should Do Different to Drive Growth from Rural Markets What FMCG Sector should do Different to drive growth from Rural Markets

Irfat Ahmad

1-5

Research Paper

MEASURING THE EFFECTIVENESS OF PUBLIC RELATION ON HOTELS SALES

Mohit Chandra

6-12
REVIEW ON LOGISTICS AND CUSTOMER SERVICE IN CONSUMER DURABLE GOODS IN INDIA

Anjitha Ashok Kumar

13-22
Comparative Analysis in Piping Industry: An empirical study by Mixed Methodology in Research

Jagdev Singh, Sweta Rani

23-42
Gender Perceptions in Making High value Purchase Decisions

Abhay Desai

43-46