RESEARCH STUDY ON EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

Authors

  • Shweta Malwa Assistant Professor

Keywords:

social media, consumer behaviour, social media application, consumer activity

Abstract

Today is time of online purchasing in marketing. All consumer wants buying a product a good quality with low costs and home delivery or cash on delivery. Social media provide these facilities as cash on delivery, cash back, cashless and quality of product

Additional Files

Published

2019-06-12

How to Cite

Malwa, S. (2019). RESEARCH STUDY ON EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR. NOLEGEIN-Journal of Consumer Behavior &Amp; Market Research, 2(1), 35–42. Retrieved from https://mbajournals.in/index.php/JoCBMR/article/view/228

Issue

Vol. 2 No. 1 (2019): NOLEGEIN Journal of Consumer Behavior & Market Research

Section

Research Paper