Vol. 2 No. 1 (2019): NOLEGEIN Journal of Consumer Behavior & Market Research

Research Paper

• INVESTIGATING SERVICE QUALITY IN BANKING SECTOR USING SERVQUAL MODEL

  Manvendra Pratap Singh

  1-17

• DYNAMICS & MARKETING TRENDS IN FAST FOOD INDUSTRY- A SPECIAL CASE STUDY OF MCDONALDS IN DELHI (NCR)

  Dr. Mohit Chandra

  18-29

• Assessing the Impact of Reliance JIO Infocomm Limited on Other Competing Brands

  Amit Kumar Sengar

  30-34

• RESEARCH STUDY ON EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

  Shweta Malwa

  35-42

• Apple (Social Media Strategy)

  Karan Jain

  43-48