Impact of COVID-19 on Consumer buying Behaviour towards Online Shopping in India

Abstract

With the increase penetration of internet, online shopping has become universal with payments and
delivery made easy. As the spread of Pandamic COVID-19, online shopping has become even more in
demand, considering the restricted situations. Online shopping is most considered and chosen way of
purchasing various kinds of products and services. Nowadays online shopping has to be replaced with
traditional purchasing and consumer buying behaviour. The only reason behind is a lot of variety is
available to customers to choose their own product in fingertips from all over world. Due to this
COVID-19 pandemic online shopping business also facing some challenges which are not expected
before. This paper studies about how COVID-19 impacts online shopping business and change in
demand and buying behaviour of consumer all of a sudden.