An Investigation into Customer Contentment with Google Pay
Abstract
In the era of digital transformation, Google Pay, a leading digital payment platform, has revolutionized financial transactions. This study delves into the factors driving customer satisfaction with Google Pay, examining its features, usability, security, and overall user experience. With the widespread adoption of mobile technology and digital transactions, understanding user satisfaction is crucial for service providers and policymakers. This research contributes valuable insights into Google Pay's strengths and areas for improvement, aiming to aid providers in refining their offerings, enhancing user trust, and shaping the future of financial transactions through digital payment platforms The present study focuses on analyzing customer satisfaction with Google Pay, a prominent digital wallet platform developed by Google. The study seeks to delve into the factors that contribute to customer satisfaction, examining the platform's features, ease of use, security measures, and overall user experience. The study's objective is to delve into customer satisfaction within the realm of Google Pay, with the aim of offering valuable insights into the platform's strengths and areas that may require enhancement. The insights gleaned from this research can aid service providers in refining their offerings, enhancing user experiences, and fostering greater trust in digital payment platforms.
References
Kameswaran V, Hulikal Muralidhar S. Cash, Digital Payments and Accessibility: A Case Study from Metropolitan India. Proceedings of the ACM on human-computer interaction. 2019 Nov 7;3(CSCW):1-23.
Kotecha PS. An empirical study of mobile wallets in India. Online Journal of Multidisciplinary Subjects Research Guru. 2018 Mar;11(4):605–11.
Babu MD, Narayanamma PL. CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT. Age. 2018;74(48):60–6.
Shivangi Jaiswal, Pankaj Joge.2018(A study on consumers acceptance of mobile wallet with special reference to Google pay and Paytm) volume 8, issue 3, page no:1082–1093.
Podile V, Rajesh P. Public perception on cashless transactions in India. Asian Journal of Research in Banking and Finance. 2017;7(7):63–77.
Sahu MT, Das V, Mittal S, Agarwal A, Sahu M. Overt and subclinical thyroid dysfunction among Indian pregnant women and its effect on maternal and fetal outcome. Archives of gynecology and obstetrics. 2010 Feb;281:215–20.
Garg P, Panchal M. Study on Introduction of Cashless Economy in India 2016: Benefits & Challenge’s. IOSR Journal of business and management. 2017 Apr;19(4):116–20.
Sumathi MS, Jain V, Kumar GK, Khan ZZ. Using Artificial Intelligence (AI) and Internet of Things (IoT) for Improving Network Security by Hybrid Cryptography Approach.
Khadar M. Understanding the Pattern of Online Consumer Buying Behavior of Gen Z-An Empirical Study. Asia Pacific Journal of Research, ISSN. 2020:2347–4793.
Yuvaraj S, Sheila Eveline N. Consumers’ perception towards cashless transactions and information security in the digital economy. International Journal of Mechanical Engineering and Technology. 2018;9(7):89–96.
