Journal of Consumer Behavior, Journal of Market Research, Journal of Market information, Market segmentation research, Market trends Journal, Marketing effectiveness, Customer analysis, Choice modeling, Competitor analysis, Risk analysis, Product research, Advertising research, Marketing mix modeling, purchase decision context, Risk perception, Risk Reduction Activities, Brand-switching, Online Shopping Journal, Affect Emotions, feelings and mood, Customer loyalty, Ethnographic research, Consumer

Vol. 6 No. 2 (2023): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2024-01-03

Case Study

Study on Exploring the User Satisfaction on Electric Vehicles with Special Reference to Youngsters in Sulthan Bathery

Dr.K.Thamarai Selvi, Sterina A S

1-11
- Requires Subscription or Fee Pdf (USD 30)
The Role of Women Entrepreneurs’ Groups in Promoting Entrepreneurship Among Women in Kerala

Ms. SIJINA V, SAMAAHA M

45-85
- Requires Subscription or Fee Pdf (USD 30)

Research Paper

Omnichannel Marketing and Consumer Behavior in India

Ganesh Radhakrishnan

12-21
- Requires Subscription or Fee Pdf (USD 30)
Digital Marketing's Impact on Consumer Behavior: A Comprehensive Analysis

Dr. Swati Agrawal

12-31
- Requires Subscription or Fee Pdf (USD 30)

Review Paper

An Investigation into Customer Contentment with Google Pay

Jatinder Kaur, Monisha

32-45
- Requires Subscription or Fee Pdf (USD 30)