Journal of Consumer Behavior, Journal of Market Research, Journal of Market information, Market segmentation research, Market trends Journal, Marketing effectiveness, Customer analysis, Choice modeling, Competitor analysis, Risk analysis, Product research, Advertising research, Marketing mix modeling, purchase decision context, Risk perception, Risk Reduction Activities, Brand-switching, Online Shopping Journal, Affect Emotions, feelings and mood, Customer loyalty, Ethnographic research, Consumer

Vol. 4 No. 2 (2021): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2021-12-31

Research Paper

The Impact of Loyalty Programs on Consumer Purchase Behaviour andLoyalty

A. Sai Krishna, Kiran Kumar Thoti

25-29
Influence of Blogs: A Study of Young Consumers of J&K

Ranju Katoch, Deeksha Singh

15-24

Review Paper

How Lockdown 2020 Has Influenced the Specificity of the Embroidery Sector

Sukanta Saha, Nadim Ali Mullick

8-14
- Requires Subscription or Fee pdf (USD 30)
The Impact of Satisfaction through Online Teaching in Zambian Educational Context during COVID-19 Pandemic

A. Fatima Mary, M. Karthik

30-38
- Requires Subscription or Fee pdf (USD 30)
A Customer Satisfaction Towards Honda Activa in Hyderabad

Kiran Kumar Thoti, Chenna Reddy K.

1-7