Journal of Consumer Behavior, Journal of Market Research, Journal of Market information, Market segmentation research, Market trends Journal, Marketing effectiveness, Customer analysis, Choice modeling, Competitor analysis, Risk analysis, Product research, Advertising research, Marketing mix modeling, purchase decision context, Risk perception, Risk Reduction Activities, Brand-switching, Online Shopping Journal, Affect Emotions, feelings and mood, Customer loyalty, Ethnographic research, Consumer

Vol. 7 No. 1 (2024): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2024-02-22

Case Study

Approaches To Eveluating Online Store

Dawood Shah Nazari, Dr. Mohammad Salem Hamidi

14-18
- Requires Subscription or Fee Pdf (USD 30)
Consumer Behavior's Convergence and Divergence

Ganesh Radhakrishnan

19-23
- Requires Subscription or Fee Pdf (USD 30)

Research Paper

Exploring Consumer Behaviour in E-Commerce: A Research Investigation in Varanasi and Prayag Raj Districts of Uttar Pradesh

Dr. Akhilesh Kumar Verma

24-39
- Requires Subscription or Fee Pdf (USD 30)
Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior

Mr. Nilesh Kumar Prajapati, Dr. Deval Jilariya

6-13
- Requires Subscription or Fee Pdf (USD 30)

Review Paper

A Study on Analysis of Benefits Received and Problems Faced by Delivery Persons of Online Food Delivery Services

Ms. Roshni Vlecha, Dr. Meeta Pathade Incharge

1-5
- Requires Subscription or Fee Pdf (USD 30)