Journal of Consumer Behavior, Journal of Market Research, Journal of Market information, Market segmentation research, Market trends Journal, Marketing effectiveness, Customer analysis, Choice modeling, Competitor analysis, Risk analysis, Product research, Advertising research, Marketing mix modeling, purchase decision context, Risk perception, Risk Reduction Activities, Brand-switching, Online Shopping Journal, Affect Emotions, feelings and mood, Customer loyalty, Ethnographic research, Consumer

Vol. 8 No. 1 (2025): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2024-12-31

Research Paper

Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies

Sumit Jain

22-31
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Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study

Himani, Rashmi Arya
Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu

K ASHOKKUMAR
Review Article on Customers’ Satisfaction Towards Sports Wears

Rajakrishnan Manivel, Mohanalakshmi R R,

32-36
- Requires Subscription or Fee Pdf (USD 30)
A Study on E-Commerce Business Market Capitalization and Its Impact on Traditional Retail Sector: An Indian Perspective

Ashwin Gedam, Shivani Agrawal

1-8
- Requires Subscription or Fee Pdf (USD 30)
A Study of the Advancement of Digital Marketing in Indian Context

Neha Shrivastava, Meghna Jain

9-14
- Requires Subscription or Fee Pdf (USD 30)

Review Paper

Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand

Amanjeet Singh Sethi, Malkeet Singh, Rahul Palaria

15-22
- Requires Subscription or Fee Pdf (USD 30)
Understanding Consumer Behavior in Purchasing Branded Footwear: A Review Study

Pooja Nema, Mahesh Chandra Sharma