Vol. 8 No. 1 (2025): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2024-12-31

Research Paper

A Study on E-Commerce Business Market Capitalization and Its Impact on Traditional Retail Sector: An Indian Perspective

Ashwin Gedam, Shivani Agrawal

1-8
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Exploring the Transformative Impact of Artificial Intelligence on Customer Segmentation and Precision Targeted Advertising Strategies

Sumit Jain

22-31
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Review Article on Customers’ Satisfaction Towards Sports Wears

Rajakrishnan Manivel, Mohanalakshmi R R,

32-36
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Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu

K Ashokkumar

1-9
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A Study of the Advancement of Digital Marketing in Indian Context

Neha Shrivastava, Meghna Jain

9-14
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Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study

Himani, Rashmi Arya

Review Paper

Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand

Amanjeet Singh Sethi, Malkeet Singh, Rahul Palaria

15-22
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Understanding Consumer Behavior in Purchasing Branded Footwear: A Review Study

Pooja Nema, Mahesh Chandra Sharma

1-8
- Requires Subscription or Fee PDF (USD 30)
Building Brands that Last: A Review of Consumer Loyalty, Brand Equity, and Emerging Strategies

Saurabh Goyal, C.P. Verma

1-8
- Requires Subscription or Fee Pdf (USD 30)