Vol. 8 No. 2 (2025): NOLEGEIN Journal of Consumer Behavior & Market Research

Research Paper

• Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes

  Sangeetha G

  1-7

  • Requires Subscription or Fee PDF (USD 30)

• Impact of Subscription Models on Consumer Spending

  Afreen Choudhary

  1-11

  • Requires Subscription or Fee PDF (USD 30)

• Strategic Adaptation Through Digital Transformation in The Banking Sector

  Ankita Sanjay Sawant, Vinay Dashrath Jadhav

  1-7

  • Requires Subscription or Fee PDF (USD 30)

• A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce

  Dimple Dilip Kumar Tanwar, Bharat Kisan Shirgaonkar

  1-7

  • Requires Subscription or Fee PDF (USD 30)

• Role of social media in the Madhya Pradesh Assembly Election 2023 A Study of Digital Campaigning and Voter Engagement

  Pradeep Sen, Ranjana Mishra

  1-8

  • Requires Subscription or Fee PDF (USD 30)