Vol. 9 No. 02 (2026): NOLEGEIN Journal of Consumer Behavior & Market Research

Published: 2026-04-16

Research Paper

A Study on Consumer Insights into Music Listening Habits and Preferences: A Study of Emerging Trends

Sanchita Dhok, Ashwini Sonawane
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Impact of Pricing Strategies on Hotel Reservation Decision-Making: An Empirical Study in the Rajasthan Tourism Sector

Lokesh Kumar, Deep Kumar Mathur, Kuldeep Singh Gour, Ankur Tak, Sandeep Saxena, Praveen Sharma
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Impact of AI-Powered Chatbots on Customer Satisfaction in E-Commerce: A Secondary Data Analysis

Suresh Choudhary, Yash Prajapati, Sonu Gupta
Consumer Trust in AI-Driven Responsible Marketing

Charanpreet Kaur, RITURAJ PANT
Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City

Ajay Jayswal, Jay Talati
A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping

Nithin KG, Sanjay HN
A Study on Social Media Campaign Design and Audience EngagementAnalysis for Effective Product Promotion with Reference to Instant FoodProducts – MTR

Ankitha M, Ashwinee G
Influencer Marketing: Theoretical Foundations and Future Research Directions

Twinkle Sharma, Dr. Punam Devi, Ritu Rani, Gaurav, Kiran

Review Paper

Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation

Dushyant Bodkhey, Shriram Dawkhar

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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact

Dushyant Bodkhey, Shriram Dawkhar