RESEARCH STUDY ON EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

Authors

  • Shweta Malwa Assistant Professor

Keywords:

social media, consumer behaviour, social media application, consumer activity

Abstract

Today is time of online purchasing in marketing. All consumer wants buying a product a good quality with low costs and home delivery or cash on delivery. Social media provide these facilities as cash on delivery, cash back, cashless and quality of product

Published

2019-06-12

How to Cite

RESEARCH STUDY ON EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR. (2019). NOLEGEIN-Journal of Consumer Behavior & Market Research, 2(1), 35-42. https://mbajournals.in/index.php/JoCBMR/article/view/228

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