Call for paper
NOLEGEIN- Journal of Advertising and Brand Management (Online ISSN NO. 2581- 530X)
Volume 5, Issue 1
Nolegein - Journal of Advertising and Brand Management invites submissions of an unpublished original research article, review articles or case law, project reports, the synopsis for publication.
NOLEGEIN-Journal of Advertising and Brand Management is a bi-annual publication.
Focus & Scope
- Advertising theories and their relationship with practice
- Media Research, advertising and communications
- Promotional Research and management
- Cross media research and management
- Consumer research and advertisement analysis
- Types of advertising
- Sales promotions
- Media and advertising approaches
- Rise in new media
- Global advertising
- Foreign public messaging
- New technology
- Advertising research
- Social media
- Advertising and organisational responsibilities
- Cognitive information models
- Hierarchy of effects models
- Foote, Cone, Belding (FCB) planning grid
- Advertising planning
- Careers in advertising management
All contributions to the journal are rigorously refereed and are selected on the basis of the quality and originality of the work. The journal publishes the most significant new research paper or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.
Research Scholars, Academicians, Independent Management Professionals, and other members of the Management Fraternity are requested to send their submissions for publication in the Nolegein - Journal of Advertising and Brand Management.
Manuscript Submission- http://mbajournals.in/index.php/JoABM/about/submissions
If any difficulty you can also submit to [email protected]
JOURNAL MANAGER (MBA JOURNAL)