NOLEGEIN-Journal of Advertising and Brand Management

Current Issue

Vol. 9 No. 1 (2026): NOLEGEIN Journal of Advertising and Brand Management

Published: 2026-02-17

Research Paper

The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India

Harin B. Bhatt, Nikhil H. Rokadiya, Nitesh G. Rohada
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Study the Impact of Influencer Marketing on Consumer Perception with reference to Fashion & Apparel Industry

Parwani Vishakha, Nensi Solanki, Riddhi Sanghvi, Jay Talati

27-35
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Review Paper

Consumer Choice in Health Insurance Market in India

Ratnamanjari Mishra
- Requires Subscription or Fee PDF (USD 30)
Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest

G Aditya Prasad Patro
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The Rise of Citizen Journalism in NCR

Parul Kasaundhan

17-22
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