NOLEGEIN-Journal of Advertising and Brand Management

About the Journal

NOLEGEIN-Journal of Advertising and Brand Management is a peer reviewed journal and provides a platform to discuss new issues in the area of Promotional Research and management. The journal also seeks to advance the quality of research by publishing papers introducing or elaborating on Sales promotions and Global advertising. It's a biannual journal, started in 2018.

Current Issue

Vol. 9 No. 2 (2026): NOLEGEIN Journal of Advertising and Brand Management

Published: 2026-08-11

Research Paper

Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior

Huang Hui-Hsin

11-18
- Requires Subscription or Fee PDF (USD 30)
A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India

Sonal Ronak Shah, G. Rambabu

31-39
- Requires Subscription or Fee Pdf (USD 30)
A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products

Anitha A N, Ashwinee G
How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution

N. Lakshmi, B. Mohan Kumar

19-30
- Requires Subscription or Fee Pdf (USD 30)
Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics

Aishwarya P, Sanjay H.N
A Study on Factors Influencing Consumer Purchase and Intension towards daily products.

Revadi Sangam, Sanjay H N

47-53
- Requires Subscription or Fee Pdf (USD 30)
A Scalable Transformer-Based Framework for Sentiment Analysis and Public Opinion Mining Across Heterogeneous Social Media Platforms

Fateh Bahadur Kunwar, Yash Bansal

Review Paper

AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing

R. Ganesh
Authentic Leadership to the Future

R. Ganesh

1-8
- Requires Subscription or Fee Pdf (USD 30)

View All Issues

NOLEGEIN-Journal of Advertising and Brand Management

About the Journal

Current Issue

Research Paper

Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior

A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India

A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products

How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution

Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics

A Study on Factors Influencing Consumer Purchase and Intension towards daily products.

A Scalable Transformer-Based Framework for Sentiment Analysis and Public Opinion Mining Across Heterogeneous Social Media Platforms

Review Paper

AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing

Authentic Leadership to the Future

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