Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Editorial Team

Editor In Chief
Rajendra K Gupta
Professor
Department of Management, Panipat Institute of Engineering & Technology, Haryana, India
Email: [email protected]

S.No.	EDITOR	DESIGNATION	AFFILIATION	EMAIL ID
	Rajendra K Gupta	Professor	Department of Management, Panipat Institute of Engineering & Technology, Haryana, India	[email protected]
	Dr. R. Jubi	Director	Department of Management, MarThoma Institute of Information Technology, Kerala, India	[email protected]
	Rohini Parimi	Assistant Professor	Department of Management, Rushikonda, Visakhapatnam, Andhra Pradesh, India	[email protected]
	Mr. Cedric Serpes	Associate Professor	Department of Management Studies (MBA), Goa Institute of Management, Poriem, Goa, India	[email protected]
	Dr Swapna Datta Khan	Assistant Professor	Department of Marketing, Army Institute of Management, Kolkata, West Bengal, India	[email protected]
	DR. DEBARUN CHAKRABORTY	Associate Professor	Department of Management, Symbiosis Institute of Business Management, Nagpur, Maharashtra, India	[email protected]
	SHANKAR SAHAY	Professor	Marketing, School of Management, IILM University, Gurugram, Haryana, India	[email protected]
	DR. AMANJEET SINGH SETHI	Assistant Professor	Department of Commerce and Business Management, Amrapali Group of Institutes, Haldwani, Uttarakhand, India	[email protected]