NJABM Scope

  • Advertising theories and their relationship with practice
  • Media Research, advertising and communications
  • Promotional Research and management
  • Cross media research and management
  • Consumer research and advertisement analysis
  • Types of advertising
  • Sales promotions
  • Media and advertising approaches
  • Rise in new media
  • Crowdsourcing
  • Global advertising
  • Foreign public messaging
  • Diversification
  • New technology
  • Advertising research
  • Social media
  • Advertising and organisational responsibilities
  • Cognitive information models
  • Hierarchy of effects models
  • Foote, Cone, Belding (FCB) planning grid
  • Advertising planning
  • Careers in advertising management