NJABM Scope

• Advertising theories and their relationship with practice
• Media Research, advertising and communications
• Promotional Research and management
• Cross media research and management
• Consumer research and advertisement analysis
• Types of advertising
• Sales promotions
• Media and advertising approaches
• Rise in new media
• Crowdsourcing
• Global advertising
• Foreign public messaging
• Diversification
• New technology
• Advertising research
• Social media
• Advertising and organisational responsibilities
• Cognitive information models
• Hierarchy of effects models
• Foote, Cone, Belding (FCB) planning grid
• Advertising planning
• Careers in advertising management