The Role of New Media in Promoting Diversity and Multiculturalism

Abstract

The process of combining multiple communities in order to form a new one and produce a variety of cultures is known as multiculturalism. By fusing the diverse currents of the world's civilizations, new currents associated with human contact, a global vision, and the growth of a cultural person are generated. The perspective and worldview of the multicultural person transcends the indigenous culture and evolved via intricate political, economic, social, and educational ties. Such a person possessed a global frame of reference as opposed to specific knowledge of or interest in global issues. Beyond that, comprehending the idea of global society will aid in your understanding of cultural diversity. No culture ought to be eclipsed, and confidence in a person's heritage only serves to develop respect for other civilizations. These characteristics would characterize the ideal global culture. Additionally, it would be a place where the multiplicity of civilizations would express different worldviews. New communication and information technologies were also very helpful in creating and maintaining the global frame of reference and disseminating global culture. Media technologies have increased the visibility, voice, and globalization of cultures. As a result, even if we may not have the opportunity to travel or engage with the world, we feel as though we do such collaboration is facilitated by development in media technologies. Today’s civilizations are changing and becoming more intercultural and societal connected because to the computers, internet, advanced telecommunications, cable television, and satellite communications. A new phenomenon of cultural convergence emerged as a result of this. It need not come to an end with the erasure of every distinction among the formerly separate societies. It might bring together shared and diverse cultures. In reality, attempting to eradicate cultural variations among a set of societies that cohere in their shared interests is not advised. The dilemma of cultural identity does not end here. Therefore, the promotion of multiculturalism and diversity requires the use of new media. The development of the New Media has given rise to a new popular culture that has given rise to Marshal McLuhan's aphorism that "medium conveys the message" for the global community.