Impact of COVID-19 on E-Marketing Channels

Abstract

With increased social media engagement and craving for digital content, digital Medias provided the marketers with lot of opportunities to cash on. This endeavor is about the E-Marking framework grasped by association in the current fast moving world and how they develop their market, how they reach  to their customer and give them a basic strategy to improve relationship by giving them proficient and snappy online business opportunity. Directly the publicizing over web which is winding up best strategy for propelling any business with least cost and most extraordinary reach to target customer. So right now will see trade about how truly e-Advertising should be done and with more approaches of e-advancing.

The global pandemic of Covid-19 while having its impact on various sectors, had a considerable impact on Digital Marketing and Advertising as well, in global, regional and local level. The present paper gives an overview of e-marketing, e-progressing strategies, benefits of e-publicizing, and to highlight, analyze and understand the impact of covid-19 pandemic on digital marketing and advertising as a whole.