Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Vol. 6 No. 1 (2023): NOLEGEIN Journal of Advertising and Brand Management

Published: 2023-07-13

Case Study

Examining the Impact of Celebrity Endorsements on Brand Awareness, Credibility, and Purchase Intentions

Nasika Lakshmi

7-12
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Enhancing Organizational Performance through Behaviour Management Strategies

Hardeep Singh

13-24
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Review Paper

Digital Marketing Impact of Big Data

Soney Dsouza

1-6
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Importance of E-Commerce in Sustainable Development

Yashvinder Singh
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Impact of Social Media on Children

Chirag Jain

25-30
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