Vol. 6 No. 1 (2023): NOLEGEIN Journal of Advertising and Brand Management

Published: 2023-07-13

Case Study

Examining the Impact of Celebrity Endorsements on Brand Awareness, Credibility, and Purchase Intentions

Nasika Lakshmi

7-12
- pdf
Enhancing Organizational Performance through Behaviour Management Strategies

Hardeep Singh

13-24
- pdf

Review Paper

Importance of E-Commerce in Sustainable Development

Yashvinder Singh
- pdf
Impact of Social Media on Children

Chirag Jain

25-30
- pdf
Digital Marketing Impact of Big Data

Soney Dsouza

1-6
- pdf