Vol. 7 No. 2 (2024): NOLEGEIN Journal of Advertising and Brand Management

Research Paper

• RURAL ADVERTISING'S EFFECT ON ANDHRA PRADESH STATE'S RETAIL BUSINESS DEVELOPMENT

  Tarakeswara Rao. Sivvala

  20-30

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• The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation

  Manisha, Garima, Pawan

  31-37

  • Requires Subscription or Fee Pdf (USD 30)

• A STUDY OF BRAND AWARENESS AT RUNIK AROMATIC PVT LTD IN PUNE CITY

  Sachin Wankhede, Shubham Kale , Priyanka Maharnor, Durga Ambure4

  1-10

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• The Impact of Color and Neuromarketing on Purchasing Preferences

  Ganesh Radhakrishnan

  38-43

  • Requires Subscription or Fee Pdf (USD 30)

• A STUDY ON CONSUMER PERCEPTION TOWARDS BANKING SERVICES

  Nidhi Sharma, Akansh Garg

  11-19

  • Requires Subscription or Fee Pdf (USD 30)

• Gender Sensitization through Advertisements and Short Films

  Arnav Dayal

  44-49

  • Requires Subscription or Fee Pdf (USD 30)