Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Vol. 7 No. 2 (2024): NOLEGEIN Journal of Advertising and Brand Management

Published: 2024-07-18

Research Paper

RURAL ADVERTISING'S EFFECT ON ANDHRA PRADESH STATE'S RETAIL BUSINESS DEVELOPMENT

Tarakeswara Rao. Sivvala
The Impact of Color and Neuromarketing on Purchasing Preferences

Ganesh Radhakrishnan
The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation

Manisha, Garima, Pawan
A STUDY ON CONSUMER PERCEPTION TOWARDS BANKING SERVICES

Nidhi Sharma, Akansh Garg
A STUDY OF BRAND AWARENESS AT RUNIK AROMATIC PVT LTD IN PUNE CITY

Dr. Sachin Wankhede, Shubham Kale , Ms. Priyanka Maharnor, Ms. Durga Ambure4

Vol. 7 No. 2 (2024): NOLEGEIN Journal of Advertising and Brand Management

Research Paper

RURAL ADVERTISING'S EFFECT ON ANDHRA PRADESH STATE'S RETAIL BUSINESS DEVELOPMENT

The Impact of Color and Neuromarketing on Purchasing Preferences

The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation

A STUDY ON CONSUMER PERCEPTION TOWARDS BANKING SERVICES

A STUDY OF BRAND AWARENESS AT RUNIK AROMATIC PVT LTD IN PUNE CITY

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