Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Vol. 7 No. 2 (2024): NOLEGEIN Journal of Advertising and Brand Management

Published: 2024-07-18

Research Paper

A STUDY ON CONSUMER PERCEPTION TOWARDS BANKING SERVICES

Nidhi Sharma, Akansh Garg

11-19
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A STUDY OF BRAND AWARENESS AT RUNIK AROMATIC PVT LTD IN PUNE CITY

Sachin Wankhede, Shubham Kale , Priyanka Maharnor, Durga Ambure4

1-10
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RURAL ADVERTISING'S EFFECT ON ANDHRA PRADESH STATE'S RETAIL BUSINESS DEVELOPMENT

Tarakeswara Rao. Sivvala

20-30
- Requires Subscription or Fee Pdf (USD 30)
Gender Sensitization through Advertisements and Short Films

Arnav Dayal

44-49
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The Impact of Color and Neuromarketing on Purchasing Preferences

Ganesh Radhakrishnan

38-43
- Requires Subscription or Fee Pdf (USD 30)
The Dominant Role of Electronic Media in Today's Workplace: A Comprehensive Research Investigation

Manisha, Garima, Pawan

31-37
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