Vol. 1 No. 2 (2018): NOLEGEIN Journal of Advertising and Brand Management

Research Paper

• Project Feasibility Key to Guest Satisfaction in a Jaypee Hotels 5-Star Chain Hotels

  Mohit Chandra

  1-8

• A study of investment behaviour displayed by women in India

  Aakanksha Gupta

  9-13

• An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR

  Akash Tyagi, Amit Senger

  14-24

• HealthFitness, the Mantrato Achieve Customer Loyalty in Indian Urban Market, Evidence from India

  BhargavKamalax Revankar

  25-31

• Merits & Demerits of celebrity endorsements

  Abhay Desai

  32-35