Vol. 8 No. 2 (2025): NOLEGEIN Journal of Advertising and Brand Management

Research Paper

• Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes

  Rahul Sen, Chayani Mukherjee, Koustav Das, Soudip Roy

  27-34

  • Requires Subscription or Fee PDF (USD 30)

• Encouraging Women for Inclusive Development: Consequences for Brand Strategy and Advertising

  Satwase Amarjeet Narendra

  6-10

  • Requires Subscription or Fee PDF (USD 30)

• E-commerce Website for shopping “AURA”

  Ekta Das, Diksha, Tanya

  18-26

  • Requires Subscription or Fee PDF (USD 30)

• Packaging Design, Information, and Sustainability: Factors Influencing Young Consumers’ Purchase Decisions

  Devadharshini I, Guru Charan G, Mohan Raman S, Chevuru Sireesha

  11-17

  • Requires Subscription or Fee PDF (USD 30)

• Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators

  Varun Dua, Parveen Kumar Garg

  1-5

  • Requires Subscription or Fee PDF (USD 30)