Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Vol. 8 No. 2 (2025): NOLEGEIN Journal of Advertising and Brand Management

Published: 2025-08-30

Research Paper

Encouraging Women for Inclusive Development: Consequences for Brand Strategy and Advertising

Satwase Amarjeet Narendra

6-10
- Requires Subscription or Fee PDF (USD 30)
Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators

Varun Dua, Parveen Kumar Garg

1-5
- Requires Subscription or Fee PDF (USD 30)
E-commerce Website for shopping “AURA”

Ekta Das, Diksha, Tanya

18-26
- Requires Subscription or Fee PDF (USD 30)
Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes

Rahul Sen, Chayani Mukherjee, Koustav Das, Soudip Roy

27-34
- Requires Subscription or Fee PDF (USD 30)
Packaging Design, Information, and Sustainability: Factors Influencing Young Consumers’ Purchase Decisions

Devadharshini I, Guru Charan G, Mohan Raman S, Chevuru Sireesha

11-17
- Requires Subscription or Fee PDF (USD 30)