Vol. 9 No. 2 (2026): NOLEGEIN Journal of Advertising and Brand Management

Published: 2026-08-11

Research Paper

Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior

Huang Hui-Hsin

11-18
- Requires Subscription or Fee PDF (USD 30)
A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India

Sonal Ronak Shah, G. Rambabu

31-39
- Requires Subscription or Fee Pdf (USD 30)
A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products

Anitha A N, Ashwinee G
How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution

N. Lakshmi, B. Mohan Kumar

19-30
- Requires Subscription or Fee Pdf (USD 30)
Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics

Aishwarya P, Sanjay H.N
A Study on Factors Influencing Consumer Purchase and Intension towards daily products.

Revadi Sangam, Sanjay H N

47-53
- Requires Subscription or Fee Pdf (USD 30)
A Scalable Transformer-Based Framework for Sentiment Analysis and Public Opinion Mining Across Heterogeneous Social Media Platforms

Fateh Bahadur Kunwar, Yash Bansal

Review Paper

AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing

R. Ganesh
Authentic Leadership to the Future

R. Ganesh

1-8
- Requires Subscription or Fee Pdf (USD 30)