Vol. 2 No. 2 (2019): NOLEGEIN Journal of Advertising and Brand Management

Research Paper

• Marketing Customer engagement & Social media Advertisement

  Karan Jain

  1-18

• ADVERTISING TRENDS – INDIAN PERSPECTIVE

  Vivek Kumar

  19-23

• IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)

  Khushboo Makwana, Shaan Malhotra

  24-30

• Marketing of Hospitality and Tourism services in India

  Mohit Chandra

  31-41

• A STUDY ON BRAND LOYALTY AND SATISFACTION TOWARDS RAMRAJ COTTON TIRUPUR

  Kamalee. R, M.Gnanasekar

  42-46