Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Vol. 3 No. 2 (2020): NOLEGEIN Journal of Advertising and Brand Management

Published: 2020-11-30

Research Paper

The Role of Media in Advertisement Effectiveness

Dr. Mohit Chandra

37-46
Role of Strategic Advertising in the Food Industry: An Overview

Sunrita Mukherjee

10-18
Radio: An Effective Medium of Advertisement

Ganesh Radhakrishnan

19-29
Online Self-Disclosure Behaviour of Young Prospective Job Applicants

Zoltan Rozsa, Martin Cepel, Anna Kotaskova

1-9
A Study on Economic Conditions of Migrant Workers Engaged in Garment Industry, Tirupur

Arul Kumar.A, Arun kumar.V, Asifali .J, Juliet Mercy. A

30-36

Vol. 3 No. 2 (2020): NOLEGEIN Journal of Advertising and Brand Management

Research Paper

The Role of Media in Advertisement Effectiveness

Role of Strategic Advertising in the Food Industry: An Overview

Radio: An Effective Medium of Advertisement

Online Self-Disclosure Behaviour of Young Prospective Job Applicants

A Study on Economic Conditions of Migrant Workers Engaged in Garment Industry, Tirupur

Current Issue

MENU

Important Links

Information

Make a Submission

Subscription

Browse