Case Study Analysis on Google Inc. in 2014 Published in Harvard Business Review

Abstract

Google Inc.'s 2014 case study problem-solving approach. Harvard Company Review case studies, like

the one released that year on Google Inc., provide readers a taste of what it's like to deal with real-
world business challenges. In 2014, Google Inc. faced serious issues that necessitated in-depth

research into the root causes as well as the promotion of several solutions and suggestions. When
comparing organizations that provide search engine services and related software, Google, Inc.
scores near the top. Sergey Brin and Larry Page are the Co-Founders of Google. Google has a wide
variety of endeavors, including internet advertising technology, cloud computing, software, and
others. Google has a broad age range in mind when setting its sights. Over a million servers are
reportedly in operation for the corporation at various data centers and online locations worldwide.
Every day, it processes more than a billion searches and 24 petabytes of user-created data and
information. The most important result is that Google Inc.'s income dropped because of an issue with
advertising prices, which occurred when many consumers switched from desktop to mobile devices.
Changes in consumer behavior and the direction of the market might result from the growing
popularity of mobile devices and the widespread use of Google's services. Competitors like Microsoft,
Apple, Yahoo, Amazon, and eBay have helped drive down the price of internet advertising and have
driven Google Inc. into a more competitive market. The case solution for the 2014 case study of
Google Inc. identified the most pressing concerns and the most influential shareholders impacted by
those issues. The procedure was called "problem identification" at the time. The suggested actions to
address the problems highlighted in the alternate solution. We concluded our research by suggesting
solid concepts as potential other solutions that the company may use.