IMPACT OF COMMUNICATION ON EMPLOYEES’ PRODUCTIVITY AT THE TIME OF CHANGE

Abstract

Purpose – The paper will give an empirical framework for the study of impact of communication on employees’ productivity at the time of change. What is the impact of communication on employees’ Productivity?  Is change always untidy and aching? These queries can provoke anyone to analyze the ways in which organizations communicate to change and its impact on employees’ productivity. So a research is necessary to investigate the impact of communication on employees’ Productivity at the time of change.

Research approach – Present paper throws a light on how communication is related with employees’ productivity at the time of change. Paper includes independent variable communication which is further divided in sub variable Reality Orientation, Support orientation and Subordinate Orientation; on the other hand dependent variable is Employees productivity.

Findings – All the factor of communication is positively correlated with the employees’ productivity which shows that if information is real and accurate and timely, communication will build trust and dedication which further increases employees’ productivity.