A study of investment behaviour displayed by women in India

  • Aakanksha Gupta Student


This research study is mainly based on the analysis of the investment pattern of respondents i.e. working women in Delhi (NCR). In this research study, we mainly focus on understanding the investment pattern as well as their risk appetite while investing and the awareness towards investment based on their sector of employment. This research is conducted in Delhi (NCR) region through distributing the structured questionnaire to the 96 respondents as the researcher collected the data only from 80 working women.

This research study identifies that majority of women are not interested to take high risk and are willing to invest in safe and secure avenues of investment whereas the investors are giving more dependency to their own opinion as well as their husband’s opinion.  As per this study conducted by the researcher, most women prefer investment on yearly basis and maximum are more concentrated towards short term investments.

How to Cite
GUPTA, Aakanksha. A study of investment behaviour displayed by women in India. NOLEGEIN-Journal of Advertising and Brand Management, [S.l.], p. 9-13, feb. 2019. ISSN 2581-530X. Available at: <http://mbajournals.in/index.php/JoABM/article/view/232>. Date accessed: 24 aug. 2019.
Research Paper