Effectiveness of Social Media in Solving the Problem of Female Foeticide

Authors

  • Payush Yadav Assistant Professor

Keywords:

Advertising, Social media, Ratio.

Abstract

Indian culture is a facing some very serious social problem because of patriarchal values and traditional discriminative practices on the basis of gender. This acquires a more heinous form of crime when seen from the perspective of the girl child. The human rights of the girl child are being severely violated even before they open their eyes to the harsh realities of the world. The phenomenon of female foeticide in India is not new, where female embryos or fetuses are selectively eliminated after pre-natal sex determination, thus eliminating girl child even before they are born. Due to the selective abortion, between 35 and 40 million girls and women are missing. In some states of country the sex ratio has dropped to less than 800:1000. The following Table reveals the decline trade of Sex Ratio female per 1000 Male Child. The long standing tradition of son preference, coupled with medical technology now gives to the status conscious Indian families, the choice between payment of large dowry for their daughters or elimination of daughters.

Additional Files

Published

2018-03-30

How to Cite

Yadav, P. (2018). Effectiveness of Social Media in Solving the Problem of Female Foeticide. NOLEGEIN-Journal of Advertising and Brand Management, 1(1), 35–38. Retrieved from https://mbajournals.in/index.php/JoABM/article/view/124