Use of Facebook and Twitter for Advertisement and Branding

Abstract

Abstract

Social media now days have become a very burning issue. Watching advertisement on Facebook, Twitter, LinkedIn, etc. has become a regular to the customer. In the era of digitalization social media has become very effective way of advertising and branding. However, if the product/brand are new in the market, it is very tough in the initial phase to reach to the targeted customer through social media. As the product/brand is not known in the market it is tough to reach to the specific customer marketer wants. Strong content in social media ad can help to reach exactly the people who care about product/brand.