Sales Promotion Strategy by Masqati Dairy Milk

Abstract

Promoting is a thorough term and it incorporates all assets and a Bunch of exercises to direct and
offices the progression of merchandise and enterprises from maker to shopper during the time spent
appropriation Showcasing Contains all exercises engaged with the indemnity. Masqati dairy was set
up in the year 1965 by Ibrahim Container Abdullah Masqati. We started with managing in entire milk
and conditioned milk. From that point forward we never thought back and walked ahead bit by bit.
Today our wide scope of dairy item incorporates Milk, Curd, Lassi, Enhanced milk, Cream, Ghee,
Khowa, Margarine, Frozen yogurt, Paneer, UHT Milk, Mithai and so on. The organization is
preparing over 1.5 Lakhs ltrs of milk each day. The yearly turnover is approx. 200 crores.
manufacturing plant is situated at Turkayajmal, Nagarjuna Sagar Street. We have our enlisted office
situated at Kotla Alijah close to Charminar. Today, lakhs and lakhs of individuals in Hyderabad
awaken to the Virtue and newness of Masqati Dairy milk. Masqati Dairy has become the most basic
piece of their lives, be it as far as giving unadulterated and healthy milk or scrumptious results of milk
like Curd, Lassi, Enhanced milk, Cream, Ghee, Khowa, Spread, Frozen yogurt, Paneer, Mithai and
more.