Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Vol. 4 No. 1 (2021): NOLEGEIN Journal of Advertising & Brand Management

Published: 2021-08-02

Research Paper

A Study of Impact of Advertising on Indian Culture

Chinmay Tushar Nagare, Ankita Pathak, Sai Rajendra Chaudhari
Facebook as an Effective Social Media Communication: SWOT Analysis by Heterogeneous Populace

Satish R. Gaikwad, T. Sangameshwar Rao
Corporate Rebranding

Dr. Megaladevi Periyasamy, S. Vasanthakumar, Rubasree, S Karthikselvan
Sales Promotion Strategy by Masqati Dairy Milk

M. Anwar , Kiran Kumar Thoti

Vol. 4 No. 1 (2021): NOLEGEIN Journal of Advertising & Brand Management

Research Paper

A Study of Impact of Advertising on Indian Culture

Facebook as an Effective Social Media Communication: SWOT Analysis by Heterogeneous Populace

Corporate Rebranding

Sales Promotion Strategy by Masqati Dairy Milk

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