A Case of two-fold growth- Capturing Domestic and International Markets” A case study of Vega Helmets, Belagavi. Karnataka, India

Authors

  • Vanishri R Hundekar Department of MBA
  • Dr. M M Munshi Department of MBA
  • Sanjay K Deshpande

Keywords:

Foreign Markets, Helmets, Bikers, Quality, Safety, Change management.

Abstract

Exploring foreign markets is an audacious business strategy, it enables the business organization to sniff fresh air to get a new lease of life, and the successful tale of “VEGA AUTO ACCESSORIES Pvt. Ltd” is a testimony of how to make hay while the sun shines. It relies on catering to the “Safety and security needs of the bikers against the road accidents while also providing them with a luxurious, comfortable two wheeler experience”. The case elaborates about making successful business venture within the stipulated legal framework through expansion. Quality and loyalty have been the hallmark of VEGA AUTO ACCESSORIES Pvt. Ltd a helmet manufacturing company to transcend the national boundaries and make inroads into overseas markets.  This case elucidates about successfully implementation of change management process through precise business operations VEGA AUTO ACCESSORIES Pvt. Ltd with keep abreast with latest changes in trends in business sector and customer preferences.

Additional Files

Published

2018-01-19

How to Cite

Hundekar, V. R., Munshi, D. M. M., & Deshpande, S. K. (2018). A Case of two-fold growth- Capturing Domestic and International Markets” A case study of Vega Helmets, Belagavi. Karnataka, India. NOLEGEIN-Journal of Advertising and Brand Management, 1(1), 30–34. Retrieved from https://mbajournals.in/index.php/JoABM/article/view/98

Issue

Vol. 1 No. 1 (2018): NOLEGEIN Journal of Advertising and Brand Management

Section

Research Paper