The Green Beaver Company Operates a Challenging Export Implementation Plan Strategy to Brazil: A Case Study on a Canadian Company Toward Global Perspectives
Keywords:
Export, global, operation, strategy, implementationAbstract
Green Beaver believes that their business will rapidly evolve and plans to expand their business into
other countries. They have partnered with Export Development Canada (EDC) to expand into
international markets. Green Beaver’s export implementation plan is getting very much competition to
enter Brazil. It has six stages of exporting, including creating an organization, seeking information on
the export market, creating an export marketing plan, and assessing risks, assessing regulations,
creating export operations, and finally implementing it all. In global perspectives, it carries a
challenging operation strategy to implement expected turnover.
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