Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Vol. 5 No. 1 (2022): NOLEGEIN Journal of Advertising Research and Management

Published: 2022-10-15

Case Study

The Green Beaver Company Operates a Challenging Export Implementation Plan Strategy to Brazil: A Case Study on a Canadian Company Toward Global Perspectives

Gazi Farok
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Research Paper

Effectiveness of Television Advertisement Towards Eating Habits of Children in Tirupur City

M. Prakash, R. Karthikeyan
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Effect of Hello English Programme of Government of Kerala for Enhancing Communication Skills among Primary School Students

Anupama R.
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A Study on Implementing Technical Skills as a Subject of Curriculum for Management Students

Mohan Hemanth, Rakhee Renapurkar
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Review Paper

Future Educators’ Emotional Intelligence and Social Maturity

Vijayalakshmi Naik, Shakeela K.
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