Vol. 7 No. 1 (2024): NOLEGEIN Journal of Advertising and Brand Management

Published: 2024-04-23

Research Paper

The Stationery Store's Digital Transformation

HEKMATULLAH NOORI, SHAFIQULLAH ZAZAI

1-4
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Growing Use of Next-Door Faces and Transformation to The Digital Age: A Study on Arrival of New Practices In the Indian Advertising Industry

Saurav Kumar

11-20
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Demographic Characteristics of The Purchasing Behavior of Jinhua Ham, A Local Specialty Product, Based on Online and Offline Puffery Context

Li Jiahui, Astratova, Galina V

29-33
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Review Paper

Exposing the Strength and Intricacy of Influencer Marketing: Techniques, Mentalities, and Effect on Consumer Behavior

Ganesh Radhakrishnan

21-28
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Advancing Business Success Through Precision Marketing: A Study on Customer Segmentation and Profitability in the Republic of Macedonia

S. SHIMPI , Ganesh Radhakrishnan

5-10
- Requires Subscription or Fee Pdf (USD 30)