Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Vol. 7 No. 1 (2024): NOLEGEIN Journal of Advertising and Brand Management

Published: 2024-04-23

Research Paper

The Stationery Store's Digital Transformation

HEKMATULLAH NOORI, SHAFIQULLAH ZAZAI

1-4
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Growing Use of Next-Door Faces and Transformation to The Digital Age: A Study on Arrival of New Practices In the Indian Advertising Industry

Saurav Kumar

11-20
- Requires Subscription or Fee Pdf (USD 30)
Demographic Characteristics of The Purchasing Behavior of Jinhua Ham, A Local Specialty Product, Based on Online and Offline Puffery Context

Li Jiahui, Astratova, Galina V

29-33
- Requires Subscription or Fee Pdf (USD 30)

Review Paper

Exposing the Strength and Intricacy of Influencer Marketing: Techniques, Mentalities, and Effect on Consumer Behavior

Ganesh Radhakrishnan

21-28
- Requires Subscription or Fee Pdf (USD 30)
Advancing Business Success Through Precision Marketing: A Study on Customer Segmentation and Profitability in the Republic of Macedonia

S. SHIMPI , Ganesh Radhakrishnan

5-10
- Requires Subscription or Fee Pdf (USD 30)