Advertising theories and their relationship with practice, Media Research, advertising and communications, Promotional Research and management, Cross-media research and management, Consumer research and advertisement analysis, Types of advertising, Sales promotions, Media and advertising approaches, Rise in new media, Crowdsourcing, Global advertising, Foreign public messaging, Diversification, New technology, Advertising research, Social media, Advertising, organizational responsibilities, Cognitive information models Hierarchy of effects models, Foote, Cone, Belding (FCB) planning grid, Advertising planning, Careers in advertising management, Advertising and Brand Management, Advertisement, Branding

Vol. 8 No. 1 (2025): NOLEGEIN Journal of Advertising and Brand Management

Published: 2025-01-04

Research Paper

The Newest Marketing Trends of 2025

Ganesh

31-36
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Social Media Influencers’ Effect on Personal Lives: An Examination of Monitoring Requirements

Rajshree Sharma, Prateek Pathak, Deepak

1-5
- Requires Subscription or Fee Pdf (USD 30)
The Change in Consumer Buying Behaviour, respective of time

Rashmi Gujrati, Hayri Uygun, Chef Mirza Shazan Beg

6-30
- Requires Subscription or Fee Pdf (USD 30)
Examining the Impact of Corporate Social Responsibility on Brand Equity and Consumer Loyalty

Sumit Jain

43-51
- Requires Subscription or Fee Pdf (USD 30)
Effectiveness Of Brand Name on Consumer Buying Decision Making – A Case Study of Alokozay International Company In Kabul, Afghanistan

Noman Kawash, Mohammad Salem Hamidi

37-42
- Requires Subscription or Fee Pdf (USD 30)