A Study on Internal Stakeholder Engagement – Through Change Management

Abstract

Change is the process of learning, embracing and adopting new ways of thinking and discarding the old thoughts, habits, values or traditions. A human being witnesses these challenges of change right from birth or even before that in the mother’s womb till the last breath of his/her life.  In the present global scenario with technological changes and unprecedented events cropping up on a day-to-day basis, organizations have to compete in a world that is constantly changing. Employee attrition has become a serious problem due to inadequate succession planning and gap between attributes of HR and requirement of the organizational jobs. Organizational change management is all about shedding away the old routines, methods or processes that may cause a threat to the organization’s existence and embracing the change with an open heart to survive in the business world. Keeping in view of all this, the authors aim to study and understand the challenges of existing HR practices in recruitment, retention and engagement of internal stakeholders (employees). “Change readiness” is the latest “Mantra” to grab the constant opportunities in the contemporary environment from the HR perspective, which, initiates and responds to change in ways that create advantage, minimize risk and sustain performance. Since the human resources are considered to be a key asset for an organization’s progress, the authors offer to suggest an alternative framework in positively engaging the employees and bringing an element of cordiality in employee relations.