Individual investment behaviour of young investors in stock market

Abstract

This study is conducted on “Individual investment behavior of young investors in stock market”. This research is conducted in and around Dakshina Kannada and Udupi District. This research is all about the individual investors who lie between the age group of 20 to 35 years, and how they are investing in the stock market and analyze the young investor attitude towards investment. And also they are really aware of investment options are available to them.

This study based on identifying the individual young investor’s behavior with identifying the most and least influencing factors. This research design is based on descriptive way. Here the data was collected through the help of questionnaire. The sample size taken in this research was 100 wherein all the data were collected in and around Dakshina Kannada and Udupi district with the help of the designed questionnaire.

The main aim of this research was to understanding the behavior of young investors like how the perception of this investors towards the stock market and pattern of investment and also their preference and factors while investing in stock market, and also suggest them to better investments available in the stock market. Till now there is no research done so far on focused group of young investors between the age of twenty to thirty five years. It is necessary to understand the investment pattern of these kinds of investors. And the behavior pattern are defer from their attitude, age, income and wealth, gender, marital status, personality and educational attainment and also their level of financial knowledge and experience. Throughout my research what I found like the young investors are not taking more risk in investing in stock market if they did also they go for speculation that is quick return on investment and also sometimes they are not aware of available financial products for investment. The main thing is to they don’t have patience to hold the stocks to a long run.