Need for Social Media and Digital Marketing - A Pragmatic Study

Authors

  • Jnaneshwar Pai Maroor Assistant Professor
  • Shivaraj Kumar Karkera
  • Suraj Kotekar
  • Shreya Rao

Keywords:

Digital Marketing, Social Media, Strategy, Purchase decision

Abstract

Digital marketing is the use of digital platforms for the use of marketing products or services of an organization. With the development in technology there are various platforms that can be used for digital marketing. Media is one of such platforms. And with the evolution of internet there are new forms of media that have emerged. And social media has become a very important part of every individual’s life.

Additional Files

Published

2017-11-08

How to Cite

Maroor, J. P., Karkera, S. K., Kotekar, S., & Rao, S. (2017). Need for Social Media and Digital Marketing - A Pragmatic Study. NOLEGEIN-Journal of Advertising and Brand Management, 1(1), 1–17. Retrieved from https://mbajournals.in/index.php/JoABM/article/view/54

Issue

Vol. 1 No. 1 (2018): NOLEGEIN Journal of Advertising and Brand Management

Section

Research Paper