Consumer Choice in Health Insurance Market in India

Abstract

The most important tool for financial planning has traditionally been thought to be insurance. But now that the worldwide pandemic has passed, everyone is much more conscious of the significance of health insurance. Health insurance is becoming more necessary due to the rising rate of inflation in medical expenses. Efforts to raise public knowledge of the benefits and worth of health insurance may result in a rise in sales. Of all the demographic factors, the source of awareness showed the highest association with gender. The purpose of this study was to comprehend consumer preferences regarding health insurance during COVID-19. Investigating several factors that affected customers and the health insurance sector during the pandemic was the main objective of this study. Additionally, many reasons for purchasing health insurance will be discovered by the study. As a study methodology, the investigator employed exploratory research with secondary data. Secondary data will be gathered from various books, journals, insurance company portals, and the yearly statistical report of the health insurance survey. To analyze the data, Excel, and other diagrams will be used. The researcher will also offer recommendations based on the study’s conclusions.